We listened. We learned. We have a new appreciation for the word seva and we won’t be changing our name after all. We’re sorry for our mistake.Learn more →
To continue owning up to our mistake, we decided to keep our original announcement live. We didn’t want to delete it as if it never happened. We want to keep working in public, and this is just another part of our lesson.
That’s right– you’re a creator even if you don’t think of yourself that way.
You might be a writer, a photographer, a teacher, a chef, a woodworker, a podcaster– the list goes on. But regardless of how you identify yourself, what all of these roles have in common is that they are creators.
And creators want to create.
You don’t want to spend your time on marketing tactics or figuring out how to make what you do turn into money. That stuff just distracts from the real work - the work you love.
All creators experience this tension between time spent creating and time spent turning what we create into money that supports our families. Because without the money, there is no way to earn a living doing work you love.
Our team is no different.
Each one of us could tell you a story about how we felt stuck doing work we didn’t believe in. Or how we spent years trying to get a business off the ground only to be crushed by stress and close it down. Or how we took a big risk and left our 9-5 gig to double down on the dream we just couldn’t put away.
This is personal for us because, while we are a software company, we’re creators too.
So yeah, we could think of our job as just making software but we’d rather think of our job more holistically– as helping you earn a living.
In fact, that’s our mission: We exist to help creators like you earn a living doing work you care about.
From coming up with your first (or next) business idea to making your first product to selling what you make, we’re there in the background supporting you through the journey.
It’s more fun that way, but it’s also our competitive advantage.
There are hundreds of email softwares you could use to power one of the most important parts of your business: building, connecting with, and selling to your audience. But how many of those companies have gone all in on helping you reach your goal of earning a living as a creator? Not many.
Why is that? Well, for one it’s the harder way to do business. It calls for more heart, soul, and compassion than most tech companies are able to give. This kind of caring is intense in the best ways possible.
And second, they play the same game with the same rules of success. It’s a game of robotic help replies, acquisitions, and price gouging. It’s a focus on quantity instead of quality; on quick turn around instead of investment.
But we don’t play by the same rules as everyone else.
We play by rules that help us help you:
These rules, well, ConvertKit as a name just doesn’t do them justice. ConvertKit doesn’t capture the mission we’re on to serve you.
We needed a new name. Something that captures how much we care about you and how much you care about serving your audience.
So we’re taking a second chance on a first impression.
As of today, ConvertKit is now Seva.
We’re playing a different game because we believe the future belongs to creators. The creators who believe selfless service is how we all win. And we’re all in on building that future together.
Today is day one all over again. And we couldn’t be more excited to keep serving you.
When creating the Seva logo, we looked to our creators for inspiration. What we found was a mix of mechanical and visual, amateur and expert, educational and inspirational.
The balance of all these created a proportionate cycle resembling the golden ratio.
Found all over nature and developed through mathematics, this ratio became the perfect visual representation of the intersection of creating- the technician and the artist.
Starting with crisp precision and finishing in a brush stroke to show the broad range of creators we serve, the Seva logo emphasizes harmony and proportion.
From painters to coders, filmmakers to authors, and designers to teachers, every creator can see a part of themselves in the Seva logo.